A Digital Platform for African Farmers
What is Moja?
Moja is a modular, Al-enabled SaaS platform for agriculture. It operates in Africa and beyond. We serve smallholder and mid-size farmers, farmer associations, extension agents, governments, NGOs, universities, and input providers.
Technology is our tool, not our mission. We use it to strengthen communities, improve decision-making, and unlock opportunity where existing solutions are fragmented. We connect people and institutions. Moja is a dispenser of essential knowledge.
Moja is the Swahili word for "one." We have built a multi-function, comprehensive platform that aggregates tools and services for the agricultural sector. There are many, single-function apps and websites for farmers but no all-encompassing solution.
Moja is that Solution
Why Farmers?
Agriculture is taking center stage in Africa. The AfDB has predicted that the size of the food and agriculture business in Africa will reach US$1 trillion over the next three years. But this projected growth is fraught with persistent problems.
Africa’s agricultural sector depends largely on smallholder farmers who lack essential information necessary to mitigate the effects of climate change and depleted soils. To increase yields farmers need specific, localized advice—and they need it now.
Agricultural knowledge in Africa is primarily dispensed by analog means in fragmented ways. Africa’s farmers are hungry for solutions and open to change. Moja offers a unified digital, AI-enabled solution to this vast and growing market.
This is the Essence of Opportunity.
An Urgent Crisis
But in the midst of this growing opportunity Africa is facing a severe agricultural crisis, driven by climate change, drought, poor farming practices, and economic instability. This has led to food shortages and increased hunger for millions of Africans.
The situation is dire for smallholders, who are the most vulnerable. For them, knowledge is survival. With training and ongoing support, subsistence farmers become agripreneurs—not just minimally self-sufficient, but profitable businesses.
This is Where Moja Steps into the Gap
Persistent Problems
(1) Fragmented knowledge & limited extension reach. Practical, localized, farm-specific guidance is hard to access as climate conditions change.
(2) A disconnect between learning and action. Training is separated from follow-through, support, and measurable adoption.
(3) Poor visibility & weak data for decisions. Institutions and ecosystem partners lack timely, localized information to plan, invest, and measure outcomes.
(4) Short-term projects that don't endure. Initiatives end when funding cycles end—tools and pathways often don’t persist.
Moja Addresses These Systemic Problems
Extension Trouble
There is an extension crisis in Africa, a result of the severe challenges faced by agricultural systems. Extension officers have been the frontline for farmers who need expert advice. But the current ratio of extension officers to farmers is untenable and varies from 1 to 4,000 up to 1 to 10,000, depending on region.
Old analog ways cannot solve this problem. Moja’s digital solution allows extension officers to work with farms more efficiently, more regularly, and even remotely, with a suite of previously unavailable services that extend down to the individual farm level. Moja can analyze an area as small as 25 square meters.
Old Analog Ways Are No Longer Up to the Task
Solutions for Farmers
(1) Developing a world-class, Al-powered and comprehensive platform for smallholders.
(2) Aggregating organizations, building partnerships, and empowering key agricultural stakeholders.
(3) Building a state-of-the-art suite of integrated Al utilities that provide high-resolution, site-specific soil, climate, and agronomic data for smallholders.
(4) Providing highly relevant, extensive, and personalized courses in native languages for smallholders in Moja Academy.
Moja is Building the Future
Power of Partnership
African cultures are communitarian. Moja belongs to a community of organizations dedicated to working together. Enduring relationships are part of our ethos. Bonds of friendship are durable and enable progress through trust and cooperation.
Moja currently has more than 55 formal and informal partner organizations in its network, representing millions of smallholders. Moja has carefully built key relationships over a period of years—listening, learning. and exchanging ideas. With our partners, we are planning Africa's agricultural future.
Moja also works with key input providers, including organic and inorganic fertilizer manufacturers and seed companies. Input providers want direct connections to smallholders but have not developed the relationships that would give them access. Moja is connecting these parties and providing intelligent data to improve crop outcomes and regenerate depleted soils.
We Work With Others
Outreach
Moja has two highly-successful outreach programs for farmers, Sowing Success and Moja Webinars. Sowing Success is a weekly forum hosted on WhatsApp and has approximately 1,000 participants (the maximum allowed for WhatsApp groups). These forums feature a different agripreneur each week who share insights and lessons learned to aspiring smallholder farmers, followed by a Q&A session. The feedback from farmers about Sowing Success has been nothing short of phenomenal.
The Moja Webinars have featured leading innovators, academicians, and successful farmers sharing insights across a broad range of topics related to agriculture. With an audience of thousands, from countries across Africa and beyond, Moja’s webinars have democratized information, forged relationships. transmitted vital information, and cemented Moja’s reputation as an aggregator of people and ideas.
Moja is Connected
Principal Features
Academy
Moja Academy currently offers more than 300 course modules, with hundreds more expected to be added this year. Courses will be offered in a variety of African languages and dialects.
Moja Advisor provides crucial information to farmers and extension officers with individual farm-level resolution (±25m). Advisor accesses multiple satellites and a massive database to provide detailed, realtime analysis, including soil composition, moisture, specific fertilizer recommendations, and local weather, to support good decision making and help farmers increase yield, preserve/renew soil health, and diagnose crop diseases.
Advisor
Marketplace
Moja Marketplace is currently offline for major updates and AI improvements. Marketplace allows any farmer or small business to build a storefront right on their phone and eliminate predatory middlemen. Marketplace facilitates value chains and gives input providers direct access to farmers. The app senses your location and displays the local currency.
